Case Study: PARR3 Case Study: PARR3

Case Study


After receiving a recommendation from a City National Bank representative, PARR3, a boutique music and entertainment business management firm was able to support fast client growth with a powerful solution from Datafaction.

When Mike Merriman founded the Los Angeles–based business management firm PARR3 LLC, he wanted to help musicians and entertainers avoid some of the pitfalls many encounter when it comes to managing money. “Our goal is to enable clients to have an open, productive dialog about cash flow and personal wealth,” says Mike Merriman, president and founder of PARR3. “We want to be proactive, anticipating and delivering the right type of assistance for each client.”

The firm’s success in providing proactive service has helped drive rapid client growth. “We started with five clients, and in just four years we grew to 75,” says Merriman.

PARR3 was faced with the following challenges: They needed to accommodate a fast-growing client pool, deliver a responsive experience with quick access to client information, streamline tasks and share information across client teams, and help ensure tight security for sensitive data. “We saw that AgilLink could save us time and add a level of security and accountability we didn’t have,” says Merriman.

AgilLink could also scale with the company. “We’ve nearly doubled in size every year,” says Merriman. “Knowing that AgilLink can grow with us makes me confident in our choice.”

Click here to read more about how AgilLink by Datafaction was the solution that PARR3 needed to address these challenges.